These are the search terms that have received a minimum of 5 clicks and haven’t generated any sales over a time period of 60 days.
To identify and remove No-Sales Search Terms from your ads on an ongoing basis to prevent your ad spend from going to waste.
We recommend that you find and treat these search terms on a weekly basis.
The Ad Group level search term should be negative EXACT matched in order to block future ads for showing up for that particular search term.
Consider seasonality, product launches, as well as different search term forms present within a similar ad group that are still generating profits.
These are keywords that have generated at least 5 clicks at a minimum bid of 0.20 but no sales for the last 60 days.
To minimize your ad spending on keywords that are not leading to sales.
You should identify and reduce your ad spend on these keywords weekly.
Your bid should be reduced to $0.15. We recommend setting your new bid to CPC*0.6 and reducing it further by 40%, alternatively.
Keep in mind the profitable search term forms belonging to a similar ad group.
These are the keywords with a consistently low CTR (maximum 0.15) that have received a minimum of 1000 impressions with a bid minimum of 0.20 and have failed to produce any sales over 60 days.
Block your ad from displaying for keywords that are collectively irrelevant to your ideal buyer demographic.
This step should be performed weekly.
Your bid should be reduced to $0.15. We recommend setting your bid to CPC and reducing your bid amount by 40%, alternatively.
Keep in mind the profitable keyword forms belonging to a similar ad group.
These are keywords with an ACOS range of 100%-999% that have received at least 1000 impressions over the last 60 days. Minimum bid is 0.20 and the current bid is higher than the current CPC.
Find and treat keywords that generate sales but result in a high ACOS (Ad Cost of Sales) to minimize overspending.
This step should be completed weekly.
Set your bid to CPC and reduce it by a margin of 40%.
Keep in mind the profitable keyword forms belonging to a similar ad group.
These are keywords with an ACOS range of 50%-100% that have received at least 1000 impressions over the last 60 days. Minimum bid is 0.20 and the current bid is higher than the current CPC.
To assess and manage keywords with ACOS between 50% and 100% and reduce the average CPC of over-budget keywords.
This step should be performed weekly.
Set your bid to CPC and reduce it by a margin of 20%.
Keep in mind the profitable keyword forms belonging to a similar ad group.
These are keywords with ACOS lying between breakeven% and 50% or 20%-50% – with a bid minimum of 0.20, and the current bid is higher than the existing CPC. These keywords must have received at least 1000 impressions over a period of 60 days.
To manage keywords with ACOS between breakeven and 50% for enhanced profitability.
Weekly, as part of continual improvement.
Set your bid to CPC and reduce it by a margin of 10%.
Keep in mind the profitable keyword forms belonging to a similar ad group.
Over-optimized keywords are those with an ACOS of maximum 25% over the past 60 days, and the current bid is either equal to or less than the current CPC.
To identify and correct keywords that have been excessively optimized that may have been causing reduced campaign visibility and performance.
Weekly, especially if you notice your campaign performance drop unexpectedly.
Bump up your bid by a margin of 20%.
Keep in mind the profitable keyword forms belonging to a similar ad group.
These are the search terms that have produced a minimum of 3 orders and 3 net sales within a 60-day date, while considering completed negative search term status and excluding specific ASINs.
To manage and rectify overly optimized converting search terms to improve overall campaign targeting and minimize wasted spend.
This should be done weekly.
Negative matched search terms must be archived to restore running ads.